The Cool Ruler is a creative production agency for Afro artists, creatives and cultural entrepreneurs. Launched in 2016 in Amsterdam by the now Gambia-based creative, artistically known as Poema Jones, the goal is to not only add positively to Afro culture but to connect Afro Creatives in the diaspora and on the continent through Art, Design & Culture.
From concept development, fundraising, production and promotion, the Cool Ruler aims to act as a multi-disciplinary outlet and movement for those producers of Afro art, fashion, music and food.
The Cool Ruler is anyone who is creating and contributing to society in a way that is authentic and cultivating change. One that embraces positivity, authenticity, creativity and social entrepreneurship.
The Cool Ruler aims to act as a multi-disciplinary outlet and movement for producers of Afro art, fashion, music and food. We seek to create and showcase projects that uplift, inspire and connect. We do this through the exchange of ideas, the sharing of knowledge and by working together as a collective.